Position
Brand positioning, market mapping and the opportunity your organisation can credibly own.
Strategy · Partnerships · Products · Activation
From strategy
to market.
We turn brand ambition into things people can see, feel, join and buy.
↓Seven Wonders · Ras Al Khaimah
01 — What we do
Set the strategy.
Go to market.
Grow from there.
Growth starts with a choice: which market to enter, which proposition to build, which partnership could change the game. The AdLead helps you make that choice—and turn it into business.
We bring strategy and execution together across sport, culture and entertainment. Combining business strategy, growth marketing and strategic partnerships, we shape the offer, bring it to market and keep refining what drives demand, wins customers and creates lasting value.
Connect
Partnerships, talent and commercial propositions that create value on both sides.
Create
Concepts, products and formats people actually want to engage with.
Deliver
Senior ownership from first conversation to launch, rollout and growth.
02 — Selected work
Built to leave
the page.
Live platform · UAE
Seven Wonders
Turning a destination into a global stage. From strategy and partnerships to marketing and rollout, working alongside TwofiftyK and Backbone International.
- Client
- RAK Hospitality
- Role
- Strategy → rollout
- Year
- 2024
Product development
From white space
to something
you can hold.
Acqua di Bianchi — translating a positioning into a distinctive product, identity and packaging concept.
- Scope
- Proposition · identity · product
- Output
- Packaging concept
Creative production
Build the moment.
Protect the idea.
Global sport
A local icon
on a global stage.
03 — Experience
Senior experience.
Hands-on by nature.
One lead from thinking to doing, with the right specialists brought in around the challenge.
RAK HOSPITALITYNOA COLLECTIVEPLATFORM ACCTATPITHE GOOD GUYZCENTRAAL BEHEERARTISTS: IRIS HOND, XANDER DE BUISONJÉ
04 — The lead
Niels
Grevenstuk
Think it through.
Then get it out there.
A new market won’t come to you. A bold ambition won’t execute itself. And a partnership is only as good as what you build together.
The AdLead is led by Niels Grevenstuk. A strategist with an entrepreneurial instinct—and a belief that the person shaping the plan should help make it happen. From the big decisions to the small details that get things moving.
Let’s meet ↗05 — Your move